Washington College partnered with BuzzFeed to create an innovative approach to marketing higher education. The goal was to reach high school students on their phones and on social media, creating strategically designed and easily shareable content that speaks to the unique nature and values of Washington College and life on the Eastern Shore.
I created a series of illustrated GIFs for two separate listicles titled “11 Joyful Moments Everyone Who's Been To College Will Recognize” and “11 Freshmen Bonding Moments That Will Make You Nostalgic For College”.
The four-month campaign resulted in a total of 83 million impressions, with close to one million viewers who clicked on the BuzzFeed posts. As a result, compared to the same period last year, the College’s Facebook page saw a 77 percent page view increase, the College website’s homepage views increased 94 percent, and overall page views increased 32 percent site-wide.